Founder and CEO
Mo Farid
Mo brings a diverse set of experiences across all functions and smaller and larger companies; the one key adjoining attribute is his passion for customer service. At Google he was a Product Manager with P&L responsibility for two products including DSA which is Google’s ads automation and targeting product, where he led initiatives which tripled customer count. At Square Trade (an Allstate company), he led trust & Safety, both product and operations, where he reduced fraudulent claims cost while improving the user experience. Mo was an early employee at Varsity Tutors (NYSE:NRDY) where he built their B2B business, sales operations function, and their marketing models. he started his career as a software engineer at various companies, followed by working as a consultant at McKinsey & Company where he was known for being outstanding at client service. Mo received his MBA from Harvard Business School and B.A.Sc. in Systems Design Engineering (co-op) from the University of Waterloo.
Mo is very passionate about both science and disability rights. He sits on the Strategic Advisory Council of Foundation Fighting Blindness – they have spent ~$800mn funding basic scientific research into retinal degenerative diseases. He is also a member of the Board of Directors of Baseera Foundation for the visually impaired, an Egyptian non-profit working towards the inclusion of the visually impaired into Egyptian Society. Baseera carries out over 10,000 eye operations annually, has two centers of excellence for rehabilitation, provides accredited degrees for rehabilitation professionals and was a pivotal part to changing the laws on non-discrimination in Egypt. Mo is also a gym addict, foodie and global traveler, who has visited >43 countries, and lived in 7 countries.
Below is a video recorded during his time at Harvard where he talks about his story and values.
Investment Team
Noha Aly
Chief of Staff
Noha has 15+ years in administration, office management & C Level support, in addition to customer service, in various industries; Telecoms, insurance, business consulting & Oil & Gas.
Before joining MKF Continuity, she worked with McKinsey & Company for 6 years, which was unique and a great learning journey for her, full of challenges as well as achieved milestones.
She is a frequent traveler, eager to explore cities & different cultures around the world. She is also a cycler, who cycled from Gothenburg to Hamburg and from Milano to Munich.
Noha spends most of her free time on the beach whenever possible, enjoying swimming under the sun.
Shady Tadros
Associate
Shady is an associate and experienced finance professional. He enjoys seeing his skills positively impact the lives of business owners and their communities.
Before joining MKF Continuity, he worked at Elves App, a fast growing start-up, for 4 years as a finance Executive, where he was responsible for preparing all financial, audit and investment material, while also working closely with the company’s operations to help streamline their process and enhance the operational efficiency of the company.
Shady studied at Grove City College in Pennsylvania, where he majored in finance and swam for the school’s varsity team. he is a diving enthusiast, movie buff, he enjoys pickup soccer nights, and always will be a swimmer at heart.